Collection: Louis de Poortere Rugs

Louis de Poortere is a Belgian design house with over 165 years of textile heritage, founded in 1859 in Flanders. What makes the current collection remarkable is not just the design quality. It is what these rugs can do that most designer rugs cannot. They wash. They go outside. They work over underfloor heating. And when they are done, they do not go to landfill. That combination, in a rug that looks like a considered interior decision, is what makes Louis de Poortere the collection it is in 2026.

Buy It, Lay It, Live on It

Most rugs come with a list of things to arrange alongside them. A separate anti-slip underlay. An annual professional clean. Careful handling around the kitchen or the back door. The Ecorugs collection removes all of that. The anti-slip backing is built into every rug, so there is nothing extra to buy and nothing to fit. Machine washing at 30 degrees on a gentle cycle handles whatever daily life produces: a full clean without the cost or inconvenience of professional treatment. For everyday maintenance, vacuuming and spot cleaning are enough. The construction is flatwoven polyester, approximately three millimetres in pile height, which means it sits flat from day one, does not shed, and does not trap dust or allergens. Anti-allergic and anti-static as standard. Order it, lay it, live on it.

That same construction makes it one of the most versatile rugs available at any price point. Every style in the 2026 collection is suitable for indoor use and for covered outdoor spaces, including terraces, patios and verandas, with a UV-resistant construction that holds its colour in changing conditions. The flatwoven build works efficiently over underfloor heating without insulating the system. Custom sizes are available for selected designs, including Berber, Baobab and Craft, in three-metre-wide rolls, which means rooms that have never found a rug to fit them properly can now be addressed. One collection. Every room. Inside and out.

Berber: the Bestselling Collection

The Berber collection is our strongest current bestseller and the clearest example of what this range does well. The designs draw from North African tribal weaving traditions and translate traditional geometric motifs into a flatwoven jacquard construction in warm, earthy tones. Caidal, Ksar, Oasis and Erg each have a distinct character within the same organic palette. Machine washable. Outdoor ready. Available in new 2026 colourways and in custom sizes. Entry prices start from around two hundred euros, which makes the quality-to-price argument one of the most compelling in the designer rug market.

Virgin Land: the New Favourite

The Virgin Land collection is the other current bestseller and the newest addition to the Mad Men family. Where Mad Men Griff leads with bold urban graphic energy, Virgin Land takes a wider, more atmospheric approach: patterns that reference landscapes and planetary forms in a palette that moves between deep ocean and warm earth. Neptune, Uranus and Mars have established themselves quickly as the strongest colourways since launch. Like Berber, Virgin Land is part of the Ecorugs programme: washable, outdoor-compatible, anti-allergic and built for the long term.

The Full Collection

Mad Men Griff for graphic urban rooms. Antiquarian for classical medallion and kilim patterns with an aged, faded quality. Fading World for tonal colour shifts that read differently in every light. Atlantic Streaks for calm, fluid, ocean-inspired surfaces. Craft, Gallery and Pop for bold prints and artistic statement pieces. Meditation and Structures for organic texture in quieter interiors. The 2026 Ecorugs expansion adds new designs in Gallery, Meditation and Craft, alongside fresh colourways in Lagoon, Chess, Ribbon and Berber.

A Rug You Can Feel Good About Buying

Choosing a Louis de Poortere Ecorug is also choosing to close the loop on what happens at the end of the rug's life. Seventy per cent of the material was recycled before it arrived in your home. When it is eventually done, a QR code on the back of the rug connects to the Take Care programme, which arranges a free return for recycling. The rug goes back, the material continues. That circular logic has been built into the collection since 2023 and strengthened with every year since.

Louis de Poortere rugs are designed and woven in Belgium. We carry the full collection in our rug shop and showroom in Willebroek, in the Antwerp region, easily accessible from Antwerp, Brussels, Mechelen and Sint-Niklaas. Free EU delivery on all orders, typically within a week. Thirty days to return any standard collection piece if it does not work in the space. And behind every order, 165 years of Belgian weaving expertise visible in every surface.