This one has weather in it. Great slabs of rust and chocolate brown tilt against pale limestone, split by seams of teal, olive and a stray line of ochre, as though a cliff face had been photographed at close range and laid flat on the floor. It is a bold rug that somehow never feels loud, because every colour in it already exists in nature.

Move closer and the pattern dissolves into thousands of flecked yarns. The brown is not brown but a mix of terracotta, coral, gold and slate; the grey passages are shot through with pink and blue. That is what gives the surface its depth and what stops the design from flattening out under artificial light. The pile is short and tightly woven, finished with a neatly overlocked cream edge.

Colour this confident wants restraint around it. Plaster walls, boucle in oatmeal or clay, dark stained wood, unglazed ceramics. In a room of soft neutrals it becomes the single thing everyone looks at, which is exactly the point.

Woven in Belgium from 100 percent polyester, so the tones stay true in daylight and the pile takes daily traffic without crushing. Vacuum regularly, blot spills straight away with a clean cloth and lukewarm water instead of rubbing, and turn the rug occasionally to even out wear. Screens flatten the colour range slightly, so expect it to be richer in person.

Which you can do at our rug shop and showroom in Willebroek, in the Antwerp region, easily accessible from Antwerp, Brussels, Mechelen and Sint-Niklaas. Free delivery throughout Europe and 30 day returns.