Concept Looms Priory PR102 Beige

There’s a special calm that only a wool rug can bring, and the Priory PR102 Beige captures that feeling instantly. Its surface has a gentle play of height and shadow — a refined high-low carving that gives the monochrome beige color unexpected depth. Up close, you see the craftsmanship; from far away, it simply feels like quiet luxury under your furniture.

Handmade in India from premium wool, the pile is dense and warm, with that subtle springiness you expect from a quality wool rug. It’s soft enough for barefoot comfort, yet structured enough to hold its shape in busy living spaces. The carved grid is understated and architectural, never loud, making this rug a natural fit for contemporary interiors, Scandinavian palettes, or homes that lean into warm minimalism.

What makes this piece especially versatile is how easily it adapts to different rooms. In a living room, the beige tone blends beautifully with linen sofas, creamy neutrals or wood floors, adding softness without stealing attention. In a bedroom, the texture adds that hotel-suite warmth that makes the space feel more layered and inviting. And because it’s available in generous large sizes up to 400×500 cm, even open-plan layouts can be anchored with one elegant, cohesive rug.

Maintenance is simple: wool naturally resists dirt, feels fresh for years and ages gracefully with normal care. A light initial shedding phase is completely normal — and gradually disappears as the fibers settle.

If you’re comparing styles, the PR102 Beige sits perfectly between plain and patterned: more character than a flat solid, but still calm enough to suit every season and interior shift. Many clients pair it with textured cushions, boucle chairs or muted earthy tones to enhance its warmth.

FAQ

Is it soft?
Yes — the wool pile feels cushioned and warm underfoot.

Suitable for high-traffic spaces?
Absolutely. Wool is durable and naturally resilient.

Can I see it in person?
You’re welcome to explore it in our large rug showroom in Willebroek, centrally located near Antwerp, Brussels and Mechelen.